Marketing representatives/admin

Job description

Key Responsibilities
 Develop and maintain content and communications for marketing campaigns, activities and
events.
 Plan and prepare application focused content specifically for publication and sharing across
different media channels, including social media posts, email, guides, brochures, newsletters
and merchandise.
 Co-ordinate requirements for promotional material as defined by the General/Regional Manager.
 Assist with copywriting, artwork, and web workflow for planned print and digital marketing
communications.
 Organise and manage events and associated campaigns such as seminars, user groups, marketing
events, workshops and conferences.
 Support the General/Regional Manager and Sales team by co-ordinating and collating content to
support campaigns.
 Execute marketing and event campaigns as defined by the General/Regional Manager.
 Drive campaigns through various communication systems and tools.
 Assist with the maintenance of the CRM system and marketing automation tools.
 Maintain up to date archives of all marketing files.
 Assist with content management upkeep including shared drives and content libraries.
 Attend domestic and international trade fairs, satellite events, conferences and functions to
promote ADInstruments’ products as required.
 Post marketing updates through internal communication channels.
 Evaluate ideas for marketing projects to assess feasibility and requirements in conjunction with
the General/Regional Manager.
 Plan and implement social media and social proof campaigns for specific marketing goals.
 Research relevant sources for content, such as scientific publications, industry media and social
media outlets.
 Keep up to date with best practices in writing for the web and social media.
 Keep up to date with industry specific trends and activities that are utilized to communicate with
customers.
 Carry out other related tasks as required.

Additional information