Position: Digital / Social Media Marketing (Marketing / Advertising)

As a Digital Marketing Professional with over eight years of experience, I have led marketing initiatives and campaigns for some of the world’s leading brands. I have successfully managed and motivated teams of 10-15 across social media, influencer, content, and business departments, driving results in both brand visibility and engagement. My career has been shaped by the opportunity to work with iconic brands like vivo, Pernod Ricard, Samsung, VLCC, Logitech, Coolpad, LG, Mankind, Eicher, Bata, Realme, Vodafone, Google, Goibibo, Bytedance, Jet Airways, and Pepsi, to name a few. These experiences have helped me hone my skills in creating and executing innovative marketing strategies that speak to diverse audiences across multiple channels. At vivo, I focus on enhancing brand salience and building strong media relationships. Leveraging my expertise in influencer marketing and crisis management, I oversee product PR and media communications. My efforts have led to the successful development of partnerships with over 300+ key opinion leaders (KOLs) and media personalities, driving significant positive sentiment towards the brand. Collaborating with cross-functional teams, I contribute to developing a comprehensive product marketing mix aligned with our strategic business goals. The campaigns we’ve executed have played a key role in shaping vivo's brand positioning and cementing its place in the competitive market. When I’m not crafting strategies and executing campaigns, I’m a passionate city dweller who loves traveling and exploring new experiences. This love for adventure fuels my creativity and drive to continually innovate in the marketing space. Key Skills & Expertise: -Digital Marketing & Campaign Management -Influencer Marketing & Public Relations | Worked with 2000+ influencers till date -Cross-functional Collaboration & Team Leadership -Crisis Management & Brand Sentiment Enhancement -Media Relations & KOL Engagement -Strategic Marketing & Consumer Insights