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Marketing specialist & Business Analyst with 15+ years at Al Ain University, combining deep accounting and financial-control expertise with practical business-analysis skills. Experienced in conducting market research, developing campaign strategies, and analyzing performance metrics, with a talent for converting complex data into practical business strategies. Skilled at budgeting, forecasting, KPI and dashboard design, internal controls, and CRM-driven analysis that turn financial and market data into actionable insights to improve compliance, efficiency and strategic decision-making